The brand behind the websites: lead funnel and local SEO

Freelance work came through referrals, but without a brand it was hard to convey trust, showcase a portfolio and win clients predictably in Piracicaba and the surrounding region.

Local small businesses search Google for 'website creation' and land on generic platforms — what was missing was a presence that could compete for that search and turn the visit into a conversation.

I created PiraWebSites: my own Next.js App Router website designed for conversion — a short form (name + WhatsApp) right in the hero that sends an email and opens WhatsApp with a pre-filled message. A WhatsApp-first funnel from first click to closing.

Real local SEO: 18 static per-city landing pages (/criacao-de-sites-em-[city]) generated with generateStaticParams, LocalBusiness and FAQPage JSON-LD, sitemap and per-page metadata — every city in the region gets its own indexable entry point.

The brand goes beyond the site: an integrated client portfolio, per-client commercial proposal pages and an Instagram content kit with posts and stories generated from HTML templates.